My purpose is to create meaningful brands and campaigns that inspire environmental and social action.
With 13 years of experience working with both agencies and client-side, I've ground my skills in design, art direction and creative direction across various industries. My expertise lies in brand positioning, branding identity, web, innovation, and 360 campaigns. My goal is to help clients transform their businesses by creating new bridges between creativity, sustainability and business. I don't believe in limiting design and creativity to aesthetics. My passion is design and its relationship to words, used to raise awareness on environmental, social, and governance issues, inspiring people to rethink their actions and contribute towards a sustainable, equitable future.
I am the founder of Collective Matter; I am proud to be part of a vibrant community of talented individuals, including designers, copywriters, strategists, ESG consultants, photographers, video directors, music producers, artists, and more. My goal is to bring more circularity within the industry and build equitable partnerships.
Areas of Expertise
Creative Direction
Creative Consulting
Brand Experience
Art Direction & Design
Branding
Campaign
Strategic thinking
Creative problem solving
Team Management
Design and AD coaching
Pitch & Sales
Methodologies & processes
Entrepreneurial mindset
User Journey - UX/UI
Content
Packaging
Clients
Fonds de solidarité FTQ
Hydro-Québec
Mieux Consommer
Finance Montréal
Ivanhoé Cambridge
Oatbox
Crumpler Bags Australia HQ
Biron
Innocap
CDRIN
Pomerleau
Jeune chambre de commerce de Montréal
Développement FTG inc.
AGAC
CMAQ
Scale AI
Decathlon HQ
Coles(Wesfarmes) Australia
Myni
ASPQ
diff agency
Republik
Valtech CA & US
Laps
St-Hubert
Yellow Pages
Infopresse