iFLY Luggage
Creative Direction | Brand Revamp |
Repositioning | Art Direction | Design | Internal Training
2019
iFLY is a Canadian luggage brand owned by Calego International a family owned business who manufactures bags, carry-on and suitcases since 1941. In 2019, we created iFLY’s new brand platform to appeal to a wider audience, women in their 30's, active moms, and their families. We took care of the brand strategy, logo refresh, art direction, tone, and voice.
Credits
Fanny Poveda, Branding & marketing strategy
Anne-Marie Brouillette, Creative direction & art direction
Crystal Beliveau, Creative copywriting
Carine Liberian, Project management
Coppers and Brasses, Logo refresh
Photography by iFLY influencers