JCCM - Change comes through you.
JCCM - Change comes through you.
Our mandate was to rejuvenate the JCCM(Young Chamber of Commerce of Montreal) by creating a new brand identity that would transform the perceptions of target audiences to move away from the image of a traditional chamber of commerce. We wanted to fully embody the new positioning: An open and diversified space that unlocks the potential and influence of the next generation of Montreal's business leaders.
CLIENT- Jeune Chambre du Commerce de Montréal [NON-profit]
AGENCY- Republik
RoLE - Creative direction & Art direction
We echoed the new positioning with a energetic typography system full of characters alternatives to symbolize diversity
design systemEven at the heart of the brand architecture
Main logo:
to build equity onSecondary logo:
for brand awarenessAlternate logo 1:
for special useAlternate logo 2:
for special use
The mission of the current members is the foundation of the brand narrative.
We found a common thread in their shared focus on environmental, social, and governance (ESG) principles, even before the new positioning had ESGs at its core. Our aim is to inspire new members to join and become active participants in this collective of young entrepreneurs working towards a better future by showcasing inspiring stories of innovative ways to create change. The call to action, "Le changement passe vous" or "Change happens through you," emphasizes the power of individuals to drive progress and effect change.
A positive approach to stop food waste
Reuse unsold items from grocery and greengrocers
Change happens through you
brand narrativeNatural resources as innovative solutions.
Change happens through you.
FULL CREDITS
Group Creative Director: Marie-Eve Best
Associate Creative Director, Design: Anne-Marie Brouillette
Associate Creative Director, Copy: Mélodie Karama
Director of strategy: Mathieu Dionne-Bazinet(Republik)
Creative Direction: Anne-Marie Brouillette
Art Direction: Anne-Marie Brouillette, Mélanie Boucher(Republik)
Graphic Design: Julie de la Rocq, Chloé Lefort, Pierrick Barféty(Republik), Mélanie Boucher(Republik)
Copywriting: Béatrice Martin, Mélodie Karama(Republik)
Account Director: Marie-Pier St-Denis(Republik)