Rain or Shine
Rain or Shine
The mandate was to develop an initiative aimed at enhancing the psychosocial skills development of young people aged 12-18 to promote their positive mental health. This will be achieved through Tik Tok content campaign, a pilot class activity in the province of Quebec, and a web platform filled with relevant tools for teachers, parents, and guardians to use.
CLIENT- Quebec Public Health Association(ASPQ) + QUEBEC Health MINIsTER + QUEBEC education minister
AGENCY- Republik
RoLE - Creative direction
Empowering Young Minds: The Key Role of Personal and Social Competencies in Mental Health
Fostering positive mental health requires we have access to tools that allow us to thrive in our environment.
Personal and social skills are protective factors for coping resiliently with the demands of everyday life—whatever they may be! Understanding and developing these skills in childhood will enable young people to adopt the appropriate positive behaviours to navigate all areas of adulthood.
FULL CREDITS
Creative Direction: Anne-Marie Brouillette
Art Direction: Julie De La Rocq
Graphic Design: Stéphanie Savard
Illustration: Stéphanie Savard
Copywriting: Mélodie Karama, Béatrice Martin, Magali Shah
Account Director: Marie-Pier St-denis
Project Manager: April Vigneault
Strategy: Joëlle Choquette, Mathieu Dionne-Bazinet
Analyst: Émilie Phoenix-Boulard
Web: Akufen