Shop the neighbourhood
2014 national campaign
Art Direction | Rebrand |
Digital Design | Brand Experience
Shop The Neighbourhood is a local shopping event that celebrates small businesses and reminds Canadians how shopping locally makes a difference in all of our lives. This awareness campaign highlighted the importance of small businesses in creating healthy, thriving communities. Ultimately, it was designed to present a more sustainable approach for consumer behaviour.
A warm rebranding based on business handmade signage to connect YPG with small business owners and local shoppers.
An iterative website that followed key moments of the campaign for customers and business owners.
Allowed small business owners to easily participate by signing up and loading a deal. Encouraged the customer to see and be driven to visit Yellow Pages platforms like the YP app.
