TST - Partners in building performance and sustainable development.
TST - Partners in building performance and sustainable development.
Our mandate was to revisit the positioning of the TST, a building engineering firm, to better reflect its business strategy to all of its stakeholders. To create a clear and differentiated identity, which marks an evolution of the current identity, while building on the brand's reputational achievements.
New positionning: The best decisions to reveal the genius at the heart of the ecological transition. Les meilleures décisions pour révéler le génie au cœur de la transition écologique.
CLIENT- TST Energy
AGENCY- Republik
RoLE - Creative direction 
InsightA reassuring guide in a complex mission
The context that pushes customers to review their energy efficiency reveals an opportunity for differentiation. Making the best decisions requires a peaceful and thought-provoking atmosphere: TST must approach the subject of the climate emergency and carbon neutrality with confidence, optimism and calm.
The logo symbolizes TST's support in the ecological transition. It guides us from step to step, elevating practices.
The best decisions to reveal the genius at the heart of the ecological transition.
Les meilleures décisions pour révéler le génie au cœur de la transition écologique.
brand narrative
We put the power of ingenuity to the service of humanity and the environment. Our teams, as partners in building performance and sustainable development, assist you in realizing your full energy potential. We are committed to taking concrete actions to maximize our positive impact.
Let's inspire change towards a truly carbon-neutral world.
Let's make the ecological transition a collective project.
Let's make the best decisions to reveal the genius at the heart of performance.
Nous mettons le pouvoir de l’ingéniosité au service de l’humain et de l’environnement.
Partenaires en performance du bâtiment et en développement durable, nos équipes vous guident vers votre plein potentiel énergétique.
Nous consacrons notre énergie à prendre des engagements concrets pour maximiser notre impact positif.
Inspirons un changement vers un monde réellement carboneutre.
Faisons de la transition écologique un projet collectif.
Prenons les meilleures décisions pour révéler le génie au cœur de la performance.
A texture represents the flow of energy graphically.
Its role is to create a calming climate through pragmatic information, in order to facilitate decision-making. Inspired by fluid dynamics, its movement is multi-directional and its intensity fluctuates.
Data visualizationThe data is illustrated in a graphic style in continuity with the logo, which reinforces the attribution to the brand. The thick line, linear or circular, guides the eye through the data, while the proximity between the bands creates markers.
Conveying the comfort and components of energy performance.
Expressing the well-being of the occupants through high quality systems that consume or transform energy. This slow movement, this transition, is illustrated by natural light and gentle animations, evoking contemplation, well-being, and the genius behind optimized systems.
photo-video Art direction
FULL CREDITS
Creative Direction: Anne-Marie Brouillette
Art Direction: Mélanie Boucher(Republik)
Graphic Design: Mélanie Boucher, Pierrick Barféty(Republik)
Copywriting: Magali Shah (Republik)
Account Director: Marie-Pier St-Denis(Republik)
Project manager: Sebastien Ponton (Republik)