FINDING SUPPORT TO FIND A WAY OUT
FINDING SUPPORT TO FIND A WAY OUT
Wanting to invest in a cause that is close to its heart, Fonds de solidarité FTQ donated $400,000 to 16 shelters across Quebec. Our team was mobilized to highlight this commitment, but above all, to ensure that domestic violence against women was discussed in a sensitive way.
CLIENT- FONDS DE SOLIDARITÉ FTQ
AGENCY- Republik 2022
RoLE - Art directionINSIGHTMany domestic violence victims fear of losing everything if they leave their homes. The focus was on showcasing resources and highlighting the fact that shelters can be a way out for all forms of abuse, including physical, verbal, psychological, financial, and sexual. The campaign aimed to combine financial assistance with increased awareness to make shelters more accessible and provide a path to safety.
SOLUTIONOur campaign showcased, anonymously, real survivor testimonies and the vital role the shelters played, and in some cases still play, in helping them rebuild their life. The videos feature a soothing universe with gentle gestures and light transitioning from blue to pink as the story moves from distress to hope.
FULL CREDITS
Group Creative Director: Marie-Eve Best
Associate Creative Director, Design: Anne-Marie Brouillette
Associate Creative Director, Copy: Mélodie Karama
Art Direction: Anne-Marie Brouillette
Co-art direction and Graphic Design: Stephanie Savard (Republik)
Copywriting: Florence Donati, Mélodie Karama(Republik)
Account Director: Marie-Hélène Leclerc(Republik)
Strategy: Élodie Parent(Republik)
Content writer: Florence Donati et Émilie Lalonde(Republik)
Production : ALT
Director : Vanessa Gauvin-Brodeur
Production : Katia Pellerin
Set Producer : David Tomassini
Media: Dentsu
Group Director : Sébastien Labelle
Media supervisor : Sophie Marcotte