Symbio Habitat
Symbio Habitat
FTG Development approached us with the ambition to design the first 28-story tower in Quebec that meets the highest environmental standards, including LEED, Zero Carbon Building (BCZ), and WELL certifications. With this new project in Terrebonne, FTG Development wanted to inspire the industry with a large-scale and sustainable rental lifestyle. We needed to find a unique bilingual name and visual identity for a project that is equally unique.
CLIENT- FTG developments
AGENCY- Republik
RoLE - Creative direction + Art DirectioninsightLiving responsively in-between city and nature
Balancing environmental convictions and lifestyle is not always easy. Choosing a home that is both responsible and warm can seem impossible or unattainable. To challenge this perception, we created a brand that showcases the best of both worlds. Located between the city and nature, close to Montreal and the large green spaces of Lanaudière, Symbio is a sustainable and unpretentious place where a community lives in harmony.
Brand symbolThis proprietary symbol counterbalance the organic logotype, to echo the duality we find in the brand narrative. It is inspired from the South-East facade of the building, the one you see as you drive from the city.
Brand narrativeReconciling city and nature.
Reconciling humans and the environment.
Reconciling convictions and lifestyle.
Reconciling intimacy and community.
Reconciling today and tomorrow.
Symbio is an innovative housing project in symbiosis with your needs and those of the planet, reconciling the duality between humans and the environment. It allows you to live in accordance with your beliefs, in apartments designed with the highest environmental standards. Located between city and nature, Symbio balances all aspects of your lifestyle.
Symbio est un projet d’habitation novateur en symbiose avec vos besoins et ceux de la planète. En conciliant la dualité entre humain et environnement. Symbio vous permet de vivre en accord avec vos convictions, dans des appartements conçus avec les plus hauts standards environnementaux. Situé entre ville et nature, Symbio équilibre toutes les facettes de votre style de vie.
FULL CREDITS
Group Creative Director: Marie-Eve Best
Associate Creative Director, Design: Anne-Marie Brouillette
Associate Creative Director, Copy: François-Olivier Thibault
Creative Direction: Anne-Marie Brouillette
Art Direction: Anne-Marie Brouillette, Hamie Robitaille
Graphic Design: Pierrick Barféty(Republik)
Naming: François-Olivier Thibault
Copywriting: François-Olivier Thibault, Mélodie Karama(Republik)
Account Director: Martin Bertrand(Republik)
Strategy: Maxime Desjardins