Pomerleau’s ESG actions
Pomerleau’s ESG actions
Pomerleau, a leader in Canada's construction industry, has taken the initiative to address the challenges faced by the industry in terms of sustainability. To further its commitment to environmental, social, and governance (ESG) practices, the company has tasked Republik with creating a new ESG communication platform. The creative and strategic teams aim to inspire the industry towards more sustainable practices by highlighting Pomerleau's values, heritage, and image through an innovative and informative ESG communication platform.
CLIENT- Pomerleau
AGENCY- REPUBLIK
ROLE - Creative direction & ART DIRECTION
We developed "Perspective," a platform that invites a change of perspective on the construction industry and positions Pomerleau as a leader in environmental protection, social action, and sound governance. Using the stroke that underlines Pomerleau's logo as a visual code, this "guiding path" highlights the company's ambitions to shape a better future for all.
FULL CREDITS
Group Creative Director: Marie-Eve Best
Associate Creative Director: Anne-Marie Brouillette
Art Direction: Anne-Marie Brouillette
Graphic Design: Pierrick Barféty, Julia Klarskov
Copywriting: Mélodie Karama
Account Director: Marie-Pier St-Denis
Project manager: Sébastien Ponton, April Vigneault
Strategy: Jean-Philippe Shoiry
Infography: Norman Terrault
Retouching: Philippe Richelet
Production: 5S : Gabriel Garceau, Amélie Hardy et Jean-Sébastien Bisson
ESG Writer: Karine St-Laurent
ESG Consultants : EY - Thibaut Millet, Stephanie Hamilton, Kendra Pomerantz, Karolane Caissy