psb constructions
Branding | Repositioning | Design | Interactive Design
2019
Psb, as a General Construction Contractor, has been shifting thoughts and operations towards high-performance building. Their standards, inspired by the PassiveHaus principles, will improve the quality of homes and commercial buildings while meeting Net Zero goals. This new branding is a big turn for psb, it is revolving around an elevated look and feel, using codes from both the construction and architecture world. A nod to the talented architect pool psb is collaborating with.
Trapping energy in
The new psb symbol is an infinite loop with an optical illusion of vibrating energy dots. Representing the PassiveHaus principles and the important role that high-performance buildings plays in reducing energy consumption and carbon emissions. In a sustainable building, the square shape is at the center of energy-saving, to trap energy in a space and reach thermic comfort.
